Category Archives: SEO

SEO audit – what should it check, and what tools should it apply?

This article is an introduction to a broader issue, which is website optimization. Using our extensive experience, both in creating websites and their optimization, we will provide a set of rules and tools that are worth using on our blog.
However, before we get into the details of website optimization, let us define, in broad terms, what an SEO audit is.
An SEO audit aims to find errors that decrease or increase the relevance of a website to its target audience. The search engine optimization process, or SEO, would then focus on eliminating the most dangerous problems to the site.
Although an accurate audit is essential for search engines, it is also essential for websites with a vast network of visitors to provide the best service possible. For this reason, we have divided this article into three parts:
What is SEO?
The first thing is to understand what SEO is all about. Eliminate the value of the website.  We do not focus on superficial problems that you can solve with minor fixes. We examine all aspects of an underperforming website. Such an audit contains detailed information about why this website does not generate enough traffic and sales.

Check Out This SEO Service Provider

The advancement of eCommerce and online marketing is now recognized globally because the information users require very fast and effective. “Google” is one example of information that we can obtain from the world’s most popular search engine. You can quickly get all kinds of information and business needs from Google. You could bring traffic (potential visitors) to the business website by doing Search Engine Optimization (SEO) through Google in any way (Search Engine Optimization).
SEO is a set of techniques that website owners use to increase traffic/visits and rank higher in search engines like Google. When a website is at the top of search engines, it brings many potential visitors (potential consumers) on a continuous and free basis for your online business.

SEO will Increase Website Traffic and Ranking on Google

Want to rank your website up to page 1 of Google? Our SEO services can help.

A search engine optimization or SEO method or technique allows a website to appear for specific keywords at the top of the search engine results.

Your site’s findability, traffic, social media profile, and potential customers will increase with our Israeli SEO services.

Comment Moderation Tips for Bloggers

How to Handle Blog Comments

People might start to respond to your blog articles if you write them regularly. It may not be easy, but you should be prepared to deal with blog comments as your site expands. Some readers may disagree with you, especially if you write about your thoughts or ideas about what transpired. In brief, you must deal with your website visitors’ criticism and opinions. But how do you do it?

Basic Procedures in SEO Campaign.

Hexaseo is an all-around provider of digital marketing services. We are at the disposal of all startups and small businesses who wish to build and establish a recognizable brand in their line of work. How come we are the team to turn to? Because today, if you make it online, you can make it anywhere. The fact is – modern-day consumers start their search for the products and services online and, with billions of search results listed, you want them to land on your website. Unfortunately, only the ones who are on the very first page can keep their hopes up. And that’s where we come with our magic.

Chinese Market Oriented SEO Services

Chinese SEO – see how it works, what the differences are, and how you can reach Chinese users through Google and Baidu with HexaSEO.
HexaSEO offers Chinese SEO to companies that want to sell their products and services in the Chinese market. Most European companies that want to expand to china started in the Hong Kong market. To be successful online in China, you must tailor your marketing activities in Baidu SEO to the Chinese market and its unique consumers. Therefore, it is not recommended that you “copy” your Google strategy and hope for Baidu’s success. At Hexaseo, they have the necessary expertise to succeed online in China because they know the Chinese consumers and online consumption patterns.

10 Tips For Internet Success

The Article’s Body:
This article will walk you through the basics of starting your first online business. I’ll demonstrate some useful products and services to you. You can also use this as a checklist to help you stay focused and set up and improve your internet business.

1) ‘Find a Market’-Prior to deciding on a product, identify a market. If you select a product first, only to discover that there is no market for it later. You’ll have squandered a significant amount of time and money. So, first and foremost, search for a market. Look for something that inspires or excites you as well. Finding your passion will assist you in remaining motivated as you build your business. Look up different keywords on Google. Try searching Yahoo to see what else is available for purchase. Examine eBay’s various categories. Use ClickBank to find exciting markets as well. All you have to do now that you’ve located a call and determined what people want is sell it to them. When your first internet project is up and running and profitable, you may want to look for a new market to enter. Remember that it’s all too easy to move from one project to the next without finishing the first. So, try to find a market or project that piques your interest and stick with it until it pays off.
2) ‘Find a Product’-Once you’ve identified a market, you must find a product to sell. You could do a search on the internet to see what other people are selling to get some ideas. You can also purchase resale rights to a product. You could possibly sell an affiliate product. Remember that you do not have to reinvent the wheel. Find a product that someone else is selling and improve it, make it unique, lower the price, or include a bonus for anyone who purchases from you. If you sell digital products, you will gain many additional benefits, such as no shipping or handling, a low start-up cost, a profit margin close to 100%, and your customers will receive their product immediately. And much of it can be set up automatically, saving you time. Make full use of the internet’s automation capabilities.
3) ‘Obtain a Domain Name’ – You will require your own domain name. Make a list of alternate names in case your first choices aren’t available. If your name is short and easy to remember, people will remember it. Obtain domain names that end if at all possible. It would be advantageous if you also tried to come up with a name that corresponded to your product. In order to improve your search engine ranking, consider including keywords in your domain name.
4) ‘Hosting Companies’-The purpose of a hosting company is to keep your website up and running. They will ensure that everything is in working order so that your customers can find their way around and buy your product or service. Maintaining the viability and functionality of the Hosting is a critical responsibility. You’re losing money if your website isn’t working properly or at all. There may be some free hosting companies available, but keep in mind that their plans are limited. As a result, using a paid hosting service may be preferable.
5) ‘Create a Website-Create a website where your customers can buy your products 24 hours a day, seven days a week. You’ll be up against a lot of other websites, so make yours stand out. Your potential customers will leave if your website takes too long to load. Because graphics are visually appealing but take time to download, they have more text and fewer graphics. Remember the words that sell products. Look for websites that you like to get ideas for your own. Make certain that your website is simple to use. If you are short on time and money, you could also hire a professional to build your site. If you want to save money, you could also do it yourself.
6) ‘Payment Processor’-In order to collect money for your products, you will need a payment processor. Make sure you accept credit cards because they will be used for the majority of your transactions. Other alternatives, such as accepting checks and postal orders, should be considered. You might also consider using PayPal. The more money collection methods you have, the more sales you will make. Furthermore, if you’re selling a digital product, you might want to think about ClickBank.
7) ‘Autoresponder’-Use autoresponders to automate as much of your internet business as possible if you want to make it more accessible. Many of your day-to-day business tasks can be automated, giving you more time to focus on more important issues. Here are just a few examples: Send email advertisements to everyone on your list at predetermined intervals. Streamline the delivery of multiple mini-courses at once. When someone buys one of your products, you should send out a series of emails automatically. Ensure that all of your digital products are automatically sent out. You can also collect names and email addresses with autoresponders and add them to your customer list, among other things.
8) ‘Free Advertising’-If you have a limited budget, this could be a good place to start. However, this will be much slower and take much longer than paid advertising. And, because time is money, determine your worth and keep track of your time. If you’ve spent a lot of time on free advertising and aren’t getting the results you want, you should try something different. Keep in mind that if you use free advertising, another person’s ad may appear alongside yours, which is unprofessional. In addition, joining these free advertising lists usually implies that everyone on the list has permission to send you free advertising. As a result, you might get a lot of unsolicited emails.
9) ‘Paid Advertising’-Paid advertising could produce better results. You may believe that blasting your ad to as many people as possible will net you the most money at first. This, however, is not a good idea for a variety of reasons. For starters, many people will be uninterested in your product and will therefore not read your advertisement. Second, you run the risk of being accused of spamming, which you should never do. As a result, always try to target your ads to a specific demographic. Additionally, always test your results to ensure they are cost-effective.
10) ‘Collect a List’-This game is a five-star. Begin collecting names and email addresses as soon as possible, add to it frequently, and cherish your list because it will make you money again and again. When you need some extra cash, you can promote a product via email to your list. As a result, you’ll want to collect names and email addresses by offering free e-books or a mini-course, having them sign up for your newsletter, and, of course, whenever they purchase your fantastic product.
Remember to invest in yourself on a regular basis as well. Invest your money in high-quality information that will help you grow your business, and take the time to thoroughly read the news.

How To Run An Effective Social Media Campaign.

The Value of Social Media Campaign Fundamentals

A well-planned social media campaign is one of the best ways to boost your company’s brand. What we’re talking about here is a vehicle that you can use to reach out to your target audience and significantly increase your exposure. It’s a good idea to put your best effort into this because you never know when you’ll go viral on social media in your niche. So, if you want to have a pleasantly surprising experience with it, read the following article. There is nothing mysterious about social media campaigns, and we will demonstrate this to you.

There are now many social media giveaways that include iPads. Many of these offers are from dodgy companies that you do not want to do business with. If you can’t deliver on something, don’t offer it at all. You y will underwhelm the audience. Good business practices will assist you in making the most of social media. It’s difficult to determine a person’s or company’s integrity when using social media, so do your best to be truthful with your target audience.

First and foremost, you must put some thought into everything you do in terms of marketing. You should be familiar with the intricacies of your campaign because this is how you will make things happen within it. On the other hand, you don’t want to spend an eternity and a day preparing everything. You understand what a plan is, and you must understand your overall goals for your business. Once you fully comprehend the procedure, You’ll be fine.

Before embarking on any social media campaign, it is critical to define a clear vision. Take the time to write down what your actual goals are for this decision.
Increasing the number of Likes and Followers on your Facebook page could be an excellent place to start. You could also boost traffic by using Twitter. Knowing how to leverage these areas requires an understanding of your end goal. This concept can also provide you with a lot of clarity.

People have made a lot of money from social media campaigns and other forms of marketing. Of course, you want your company to last, which is one way you can help make that happen. Also, keep in mind that you can go in various directions; it all depends on what you want to achieve. Once you’ve got everything in place, all you have to do is a little bit every day to keep it going.
This is an example strategy.

1 Set realistic goals

1.1 Basic goals for Social Media
2 Investigate your target audience

2.1 Communication Platforms
2.2 Check details
3 Act on the data

3.1 Quantitative data
3.2 Qualitative data
4 Study competition

4.1 How to identify your competitors
5 Create original content

5.1 Thematic content
5.2 Interactive content
5.3 Stories and current content
5.4 Video Marketing
6 News as a priority

6.1 Publish the appropriate times
6.2 Answer your customers’ questions immediately
7 Evaluate and then optimize
8 Share goals, challenges and successes with your team

If you enjoyed this article and would like to learn more about this topic, please visit our website.

LocalAds Social Audience Builder – Think WebGenetix Inc.
How To Run An Effective Social Media Campaign.

How ASO operates: What you must know about ASO operations

This article originally posted by Hexa SEO.

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One: About the concept of ASO

ASO (App Store Optimization), scientific name application store optimization, refers explicitly to the Apple Store, and optimization refers expressly to the optimization of app ranking.

Here, the ASO application store ranking optimization examination includes two parts: search ranking and list ranking.

Search ranking: Obviously, the hierarchy of search keywords in the APP Store;

List ranking: divided into boutique recommendations (we claim that most apps are useless), application rankings (divided into free, paid and best-selling, with limited display positions), and application classification lists (limited display positions).

The editor here gives a set of scientific statistics: 70% of the current mobile APP traffic sources come from direct searches by users, and 30% come from the list. Among them, the top three search results accounted for 85% of the total traffic.

In summary, everyone guides ASO optimisation with a focus on search ranking optimization.

Two: Influencing factors of ASO optimization

1. Product: application name (title + subtitle), keywords are essential, application description, icon, application screenshot + preview video;

2. Operation: APP installations, user reviews, positive reviews, application download activations, active users, active user ratio, user retention, and social sharing data;

The current ranking order of the weights of factors affecting the APP Store in the industry is:

APP name, keywords, application description, in-app purchase name or description.

Three: APP core links

1. Application name

As mentioned in the previous chapter, 255 bytes, about 90 characters;

The form of main title + subtitle, the main title is the name of the app, and the subtitle can introduce the functions of the app and increase the weight of core keywords;

The weight of the APP title and the keyword cannot be superimposed. If it appears in the title, it is best not to reappear in the keyword. It is a waste of characters, meaningless, cherish every character;

With the standardisation and rigour of Apple’s review, experts estimated that Chinese people or those who can speak Chinese would be invited to review. The old days when sentences can not be passed have passed. Please pay attention to ensure that the penalties are standard and there are no apparent contradictions;

I suggest using the subtitles’ high weight and adopting a rotation tactic to optimise our core keywords.

2. Keywords

The keyword has a total of 100 characters, and the higher the keyword, the greater the weight;

Words with low search index, no ranking, and no popularity should be removed and replaced regularly;

Core keywords, it is recommended to put them in the subtitle of the APP or put the keywords in front;

It is necessary to establish a hot vocabulary dedicated to your products;

Select 5-10 keywords of competing products, sorted according to the search index’s popularity, the top 5 keywords of competing products can all be our keywords.

Four: auxiliary optimization tools for ASO operations

Here I will talk about the domestic ones:

ASO100, APP DUU, Bird Brother ASO, application radar, asou, etc.

These additional optimization tools can help us:

1. Check the ranking of the app in the App Store;

2. View the search index ranking of application keywords;

3. Analysis of the trend of keyword popularity;

4. Analysis of ranking and trend of the list;

5. Expansion of keywords;

6. Analysis of competing products.

In short, there are many big ones.

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